Unit 1.1 - Company Purpose - Defining Your Future

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Unit 1.2 - Goals and Obstacles- Anticipating Customer Needs

The importance of aligning goals at all levels of the enterprise and gaining commitment to goals throughout the enterprise is discussed. You will understand what constitutes an appropriate goal and understand the need to identify and document assumptions.

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Unit 1.3 - Strategies and Objectives - Allocating Resources

Strategies are resource-consuming activities executed to reach a goal. We discuss the process of identifying obstacles and developing strategies to overcome them. You will understand the role obstacles play in identifying strategies and understand the importance of identifying and selecting between alternative strategies.

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Unit 1.4 - Strategic Planning - A Practical Exercise

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[Executive Overview][Module 1] [Module 2] [Module 3] [Module 4]